Stop buying protein powders until you check these three things. Avoid Proprietary Blends If label says it has proprietary blends,
ProteinLive 715 days
The first three seconds decide the ad. Most briefs leave them to luck.
Lose the viewer before second three and nobody sees the product. Tick what happened this month.
Brief from hooks other supplement brands have already paid to run, and your creator starts from proof instead of a blank line.
Brief from hooks other supplement brands have already paid to run, and your creator starts from proof instead of a blank line.
Think you can spot the hook that lasted longer? Prove it.
Every week you pick a hook, pay to shoot it, and find out weeks later if it lasted.
Days live is how long the brand had kept the ad running when we last checked.
Two hooks. One ran far longer. Tap it.
KidsMy daughter's nightmares stopped the week I stopped trusting the label. Here is what I found out.130 days live
ProteinStop buying protein powders until you check these three things.715 days liveRan longer
You
A coin flip
You just guessed. In the library you can see which hooks brands kept paying for, before you pay to shoot one.
Get the Hook Library for $19- 5 hooks or your $19 back
- One payment
- Nothing renews
From blank brief to first line in four taps.
- 1
Search what you sell
Type sleep, creatine, bloating or GLP-1. You get the hooks supplement brands have been running, word for word.
- 2
Narrow to your product
Gummies, creatine, greens, GLP-1 and ten more, each with its own count. Gummies alone has 613.
- 3
Put the proven hooks first
Sort by how long each ad has been live. A hook a brand has paid for over six months outranks one that launched last week.
- 4
Make it yours
Most hooks come with a fill-in template. Drop in your product, copy the line, paste it into the brief.
Get the Hook Library for $19
- 5 hooks or your $19 back
- One payment
- Nothing renews
Try it on 15 real hooks.
Search one word you'd put in a brief. The longest-running ads come first.
Tap the hooks you'd use. We guarantee 5 or your money back.
1,769 more supplement hooks inside, with templates and links back to the real ads.
Get the Hook Library for $19Plenty of supplement ads open with a story. The ones that open with a number ran twice as long.
So how should your next ad open? Here are five ways brands do it, with a real example of each and how long that kind of ad usually ran.
How long a typical ad of each kind had been running when we read it: half ran longer, half shorter. From 1,428 supplement ads on Meta.
Open your next ad the way the longest-running ones do, and less of your test budget goes on finding out.
Type your product. Get four hooks ready for the brief.
Each template comes from a real supplement ad that has run for months. Your version hasn't run yet, so test it like any new creative.
Some hooks come with all three: on-screen text, voiceover and visual.
571 supplement hooks have all three so far. The rest give you the spoken line word for word, which is what the Ad Library records.
Your creator gets the line, your editor gets the on-screen text, both from the same ad.
Hook Facts
Serving sizethe first 3 seconds of an ad
Hooks per library1,784
Show how long the ad has run1,725
Come with a fill-in template1,681
Link to the real ad1,778
Kinds of opening line, each explained34
With on-screen text and the visual too571
By product
Gummies613
Creatine222
Greens216
Other supplements194
GLP-1 & weight loss182
Women's health143
Gut health137
Collagen & beauty114
Men's health98
Electrolytes83
Nootropics & mushrooms82
Protein75
Sleep & stress72
Kids56
Read from the Meta Ad Library. A creatine gummy counts under Creatine and under Gummies.
Whatever you sell, the hooks are already written.
Pick your category. Start from the hooks brands in it are paying for right now.
613Gummies
222Creatine
216Greens
137Gut health
75Protein
Plus GLP-1, women's and men's health, sleep, collagen, electrolytes, nootropics and kids.
Monday's brief, two ways.
Without the library
Hook: “Can't switch off at night? These sleep gummies help you drift off faster.”
With it
Hook: “We heard these things can knock you out in under an hour. Let's find out. We're just sitting here watching Stranger Things.”
From a sleep gummy ad that had been live 208 days when we read it.
Same product, same creator. Only one of these has six months of another brand's spend behind it.
How you find hooks now, next to Hook Library.
What you needAn AI chatbotMeta's Ad LibraryA swipe-file subscriptionHook Library
Hooks from ads that ranNo.It writes new lines. It can't tell you which have run.Partly.In there. Video ads need transcribing.Partly.In the ads you save. Some transcribe them.Yes.1,784 hooks, already written out.
Days each ad has been liveNo.It has no ad data.Partly.A start date. You do the math.Yes.Most show it.Yes.On nearly every hook, longest first.
Built for supplement brandsNo.Built for everything.Partly.Search by brand or keyword, one ad at a time.Partly.Every industry. You filter.Yes.Supplements only, 13 product types.
Ready for the briefPartly.Ready. Untested.No.Screenshots and notes.Yes.Boards and brief builders.Yes.Copy the line, or fill its template.
The whole adNo.No ads at all.Yes.The full ad, while it's live.Yes.The full ad, saved.Partly.The hook, with a link to the ad.
What it costsFree, or a plan you already pay for.Free. It costs the afternoon.From $19 a month, billed yearly.$19, once.
A swipe-file subscription for a year, at $19 a month
$228
Hook Library
$19 once
$19 a month, billed yearly, is the cheapest paid plan on the pricing pages of three swipe-file tools, checked 4 Oct 2026.
It's not for you if
You haven't run an ad yet.
Read 15 hooks free on this pageYou want us to make the ads for you.
4 questions, then a call with ShaanksYou sell something else. The $19 library is supplements only.
Get every niche for $29
From people who use it.
$19. Once.
That's about a cent a hook, for 1,784 of them. No subscription to remember to cancel.
With it you can
- Hand your creator the exact first line, plus the real ad it came from.
- Test hooks other supplement brands have already paid to run before you gamble on a new one.
- See how long a competitor's hook has been live.
You get 1,784 supplement hooks. Nearly all show how long the ad has run, most come with a fill-in template, and each of the 34 kinds of opening line is explained in plain words.
- 5 hooks or your $19 back
- One payment
- Nothing renews
Your login arrives by email straight after you pay.
Hook or refund.
Search what you sell. If you don't find 5 hooks you'd actually use, email us within 14 days and we refund the $19. Just tell us what you searched.
Sell more than supplements? Every niche is $29: 9,041 hooks across 22 niches, supplements included. Pick it at checkout, or upgrade later for the $10 difference.
What founders say
My briefs used to say “make the hook catchy”. Now I paste three hooks that ran past 90 days and let the creator pick the one that sounds like them.
The days-live sort is the part I use. I stopped copying competitor ads that turned out to be a week old.
Our editor works straight from the templates now. I don't get “what should the hook be?” messages at 10pm anymore.
Sample quotes shown until real customer quotes are in. Avatars are illustrations, not customers.
Catch the hooks. Keep the budget.
You have $1,000 and 15 seconds. Some of these hooks are duds, and they all look the same.
Every hook looked the same, so you guessed. Now play it again with the library on.
Game money, not a promise.
That's what the library does for your next brief: 1,784 supplement hooks, with the ones brands kept paying for at the top.
15 free spots for supplement founders.
We're opening the full library, every niche, to 15 supplement brands for free. Each one also gets a complete audit of their live ads within 2 working days.
Who it's for
- Founders, co-founders and marketing or growth leads at a supplement brand
- Doing $50k+ a month in revenue, or spending $10k+ a month on Meta
How it works
- Apply in seven taps. It's the same quiz as everyone else.
- We read every application ourselves. Nobody gets in automatically.
- If you're in, your login arrives by email. After a week we ask for your honest review, and your access doesn't depend on what you say.
15 spots, approved one by one
Not a fit? You'll hear straight away, and the supplement library is still $19.
Get the Hook Library for $19Built by an ad studio. Made for DTC brands.
Shaanks makes ads for supplement brands. We built this library for our own briefs: hooks pulled from the Meta Ad Library, transcribed word for word, sorted by how long the ad has run and linked back to the real ad.
Built by an ad studio. Made for DTC brands.
Shaanks makes ads for supplement brands. We built this library for our own briefs: hooks pulled from the Meta Ad Library, transcribed word for word, sorted by how long the ad has run and linked back to the real ad.
Questions
What exactly do I get for $19?
Your own login to the supplement library: 1,784 supplement hooks you can search, filter by product, sort by days live and turn into your own line with a template. One payment, no subscription.
I sell more than supplements. Can I get every niche?
Yes. Every niche is $29: 9,041 hooks across 22 niches, from skincare and haircare to pets, home and apparel. Choose it at checkout. If you start with supplements, you can upgrade from inside the library for the $10 difference.
I already write good hooks. What does this add?
Proof of what lasted. Before you borrow a competitor's opening, you can see how long their ad has been live. And on the weeks you write ten briefs instead of one, most hooks come with a fill-in template, ready for your product.
Isn't this just a swipe file?
A swipe file keeps the whole ad, and you still have to work out which three seconds did the work. Here the first line is already pulled out, nearly every one links to the real ad, and most show how long that ad has been live.
Does a long run mean the ad worked?
It means the brand kept paying for it. Few brands do that for months with a loser, but treat it as where to start testing and let your own numbers decide.
Where do the hooks come from?
Paid supplement ads in the Meta Ad Library, plus a few organic reels our team saved, which are marked as reels.
Are any hooks risky to run?
Some hooks are crude or make health claims. They're all in the library, and each of those 208 carries a warning, so you know Meta may reject it before you shoot it.
Do hooks come with on-screen text and visuals?
Yes, 571 supplement hooks today have the on-screen text and the visual as well as the spoken line. The rest carry the spoken line word for word, because that's what the Ad Library gives us.
Will it work for my product?
It covers gummies, creatine, greens, GLP-1 and weight loss, gut health, women's and men's health, sleep, collagen, electrolytes, nootropics, protein and kids. If you sell something next door, the templates are written to take your product.
How do I get in? Can I start today?
Yes. Your login arrives by email straight after you pay. The library runs in your browser on a phone or laptop, so there's nothing to install.
Why is there a quiz before I pay?
Seven taps. Your first answer decides what your library opens on, so you land on hooks for your product, not everyone's.
What if it has nothing for my product?
Search what you sell. If you don't find 5 hooks you'd actually use, email hello@shaanks.com within 14 days of paying and we refund what you paid: the $19, the $29 or the $10 upgrade. Just tell us what you searched, so we know what to add. The money returns to your card or UPI, usually in 5 to 7 working days. Your paid access ends then, and the 15 free hooks stay open.
Write tomorrow's brief from hooks your competitors already paid to test.
Get the Hook Library for $19
- 5 hooks or your $19 back
- One payment
- Nothing renews
Hook or refund.
Search what you sell. If you don't find 5 hooks you'd actually use, email hello@shaanks.com within 14 days and we refund the $19.